Last updated: July 31, 2023
PLEASE CLICK ON THE COOKIE MANAGEMENT TOOL (SOMETIMES VISIBLE AS A “YOUR PRIVACY CHOICES” LINK) ON THE FOOTER OF THE WEBSITE TO SET YOUR COOKIE PREFERENCES AND TO OPT OUT WITH RESPECT TO HOW OUR SITE USES NON-ESSENTIAL COOKIES, PIXELS, AND TAGS FOR TARGETED ADVERTISING, MARKETING, ANALYTICS, AND SIMILAR PURPOSES.
Cookies are small files that are downloaded to your device when you visit a website. The cookie then sends information back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Other types of tracking technologies work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use our Sites. Accordingly, Cookies and Other Tracking Technologies allow our Sites to recognize your device and track your activities and preferences, thereby allowing you to navigate between pages efficiently and to generally improve the user experience. The information provided below about cookies also applies to the other tracking technologies referenced above (i.e., web beacons, pixels, clear gifs, and other similar technologies). You can find more information about cookies at www.allaboutcookies.org.
Cookies are often categorized by function. We use four types of cookies by function on our Sites:
|These are cookies that are strictly necessary for the functioning of a website or For performing services that an individual user has requested. For instance, these cookies are necessary to allow us to operate our Sites so you may access them as you have requested. These cookies let us recognize that you have created an account and have logged into that account to access the Sites. They also include cookies that enable us to remember your previous actions within the same browsing session.
|These cookies collect information and statistics about how individuals use the Sites (e.g., which webpages or other portions of the Sites visitors go to most often). These cookies are used to improve how the Sites function.
|These cookies allow the Sites to remember choices users make and to provide enhanced, personalized features. For example, within our Sites, these cookies remember users’ language preferences.
|These cookies are used to deliver advertisements relevant to a specific user of the Sites. They remember that a user has visited a website and share this information with other organizations such as advertising vendors.
Cookies can also be categorized by how long they remain on your device and by who puts the cookie there. There are four broad categories of duration and placement cookies that we use on the Sites:
|Persistent cookies remain on your device until deleted manually or automatically.
|Session cookies remain on your device until you close your browser, at which time they are automatically deleted.
|These cookies are placed by the party operating the website or service. For example, any cookies we place on your computer from our Sites are first-party cookies.
|These cookies are placed on a website or service by a party that does not own or operate the website or service.
The Cookies and Other Tracking Technologies we use on the Sites are as follows:
|Google (e.g., Google Tag Manager, Double Click, AdSense)
|We install cookies from Google to calculate Site visitors, session and campaign data, and to keep track of Site usage. We also set cookies from Google to determine if the end-user’s browser supports cookies.
|We install cookies from Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising.
|We install cookies from Bazaarvoice to assist us with Site analytics and end-user activity.
|We install cookies from OneTrust to store details about the Site’s cookie category and check whether visitors have given or withdrawn consent from the use of each category.
|We install cookies from Zendesk to store the end-user’s identity across visits to the Site and their preference to disable our live chat feature.
|We install cookies and similar code from Retention Science to allow us to analyze your use of our Site and our communications, so that we can understand what you are interested in and how we can improve the communications we send to you.
|We use BigCommerce as our e-commerce platform, and it installs cookies to operate our Site.
|Functional Necessary Analytics
|We install cookies from AWIN to assist with tracking and to provide Site journey tags and Device Fingerprinting.
You can stop cookies from being downloaded on your device by selecting the appropriate settings on your browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser's menu or by visiting www.allaboutcookies.org. Please note, however, that without cookies you may not be able to access or take full advantage of the Sites. Most browsers allow users to use a “private mode” by which cookies are deleted after your website visit. Please read the help section of your browser to learn more about how to activate the “private mode.” You could still visit our Sites if your browser is in “private mode”; however, the user experience may not be optimal, and some features may not work.
- Click here to learn more about the “Private Browsing” setting and managing cookie settings in Firefox.
- Click here to learn more about “Incognito” and managing cookie settings in Chrome.
- Click here to learn more about “InPrivate” and managing cookie settings in Internet Explorer.
- Click here to learn more about “Private Browsing” and managing cookie settings in Safari.
If you want to remove previously stored cookies, you can manually delete the cookies at any time. However, this will not prevent the Sites from placing further cookies on your device unless and until you adjust your browser setting as described above.
More Information. You can find more information about cookies, behavioral advertising, and online privacy at www.allaboutcookies.org. For some of our service providers that participate in the Digital Advertising Alliance (DAA), you can exercise your choice to opt out of interest-based advertising at http://optout.aboutads.info. You may also opt out of receiving interest-based ads from many third-party websites and applications through the Network Advertising Initiative’s (NAI) Opt-Out Tool, which is available at http://www.networkadvertising.org/choices. Certain types of mobile devices have an identifier that provides organizations with the ability to serve targeted advertising directly to a specific mobile device, and you may (depending on the device) be able to limit advertising, reset the advertising identifier, and turn off your device’s tracking features within your device’s settings. For more information see http://youradchoices.com/appchoices.
Pursuant to certain U.S. state law (e.g., Colorado, Connecticut, Virginia) you may have the right to opt out of having your personal information used for targeted advertising purposes. Lifeshield uses third-party analytical and targeted advertising features on our Site and similar web tools provided by our marketing partners. To opt out of this sharing of your personal information in these circumstances, please click on the cookie management tool (sometimes visible as a “Your Privacy Choices” link) on the footer of the Site to set your cookie preferences.
California Opt-Out Rights / Do Not Share My Personal Information. Pursuant to the California Consumer Privacy Act of 2018, as amended (CCPA), as amended by the California Privacy Rights Act of 2020, California residents have the right to opt out of the “sharing” of your personal information. Lifeshield uses third-party analytical and targeted advertising features on our Site and similar web tools provided by our marketing partners, and such features, tools and marketing relationships involve the disclosure of your personal information to third parties and may constitute the “sharing” of your personal information for CCPA purposes. To opt out of this sharing of your personal information in these circumstances, please click on the cookie management tool (sometimes visible as a “Your Privacy Choices” link) on the footer of the Site to set your cookie preferences. You, or your authorized agent, may also contact us in accordance with the “Contact Us” section listed below.